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Author
William Bernbach
5 quotes
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“In communications, familiarity breeds apathy.”
— William Bernbach
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“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”
— William Bernbach
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“Word of mouth is the best medium of all.”
— William Bernbach
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“The most powerful element in advertising is the truth.”
— William Bernbach
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“I warn you against believing that advertising is a science.”
— William Bernbach
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