Steve Jobs

“I want to put a ding in the universe.”

“If you really look closely, most overnight successes took a long time.”

“Your time is limited, so don’t waste it living someone else’s life.”

“The hardest thing when you think about focusing. You think focusing is about saying "Yes." No. Focusing is about saying "No." And when you say "No," you piss off people.”

“I'm as proud of what we don't do as I am of what we do.”

“The doers are the major thinkers. The people that really create the things that change this industry are both the thinker and doer in one person.”

“The only way to do great work is to love what you do.”

“Innovation distinguishes between a leader and a follower.”

“Your time is limited, don't waste it living someone else's life.”

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“The over-all point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it will replace it. But it's like people who had black-and-white TVs when color came out. They eventually decided whether or not the new technology was worth the investment.”

“We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make calls on most phones. We want to let you use contacts like never before - sync your iPhone with your PC or mac.”

“Computers themselves, and software yet to be developed, will revolutionize the way we learn.”

“We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will take certain actions and inform us after the fact.”

“This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.”

“Design is not just what it looks like and feels like. Design is how it works.”

“The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.”

“Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.”

“I don't think I've ever worked so hard on something, but working on Macintosh was the neatest experience of my life. Almost everyone who worked on it will say that. None of us wanted to release it at the end. It was as though we knew that once it was out of our hands, it wouldn't be ours anymore.”

“Sometimes life hits you in the head with a brick. Don't lose faith.”

“It's not the tools that you have faith in - tools are just tools. They work, or they don't work. It's people you have faith in or not. Yeah, sure, I'm still optimistic I mean, I get pessimistic sometimes but not for long.”

“It's not a faith in technology. It's faith in people.”

“Everyone here has the sense that right now is one of those moments when we are influencing the future.”