Simon Mainwaring

“We need to develop and disseminate an entirely new paradigm and practice of collaboration that supersedes the traditional silos that have divided governments, philanthropies and private enterprises for decades and replace it with networks of partnerships working together to create a globally prosperous society.”

“Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society.”

“Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large not just shareholders, but also employees, the citizens of our communities, and those who care about the environment.”

“Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well.”

“The keys to brand success are self-definition, transparency, authenticity and accountability.”

“Refuse to accept the belief that your professional relevance, career success or financial security turns on the next update on the latest technology. Sometimes it's good to put the paddle down and just let the canoe glide.”

“Social media is not about the exploitation of technology but service to community.”

“Technology is teaching us to be human again.”

“Like all technology, social media is neutral but is best put to work in the service of building a better world.”

“Non-profits must become deeply engaged in the ways that their donor communities are using social technology.”

“Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.”

“Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being.”

“Work with your competitors when the interest of the community and planet are at stake.”

“The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them.”

“There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?”