James Cash Penney

“A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.”

“The Golden Rule finds no limit of application in business.”

“Change is vital, improvement the logical form of change.”

“Success cannot come from standstill men. Methods change and men must change with them.”

“The art of effective listening is essential to clear communication, and clear communication is necessary to management success.”

“No matter what his position or experience in life, there is in everyone more latent than developed ability far more unused than used power.”

“I believe in trusting men, not only once but twice - in giving a failure another chance.”

“A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.”

“Men are not great or small because of their material possessions. They are great or small because of what they are.”

“Honor bespeaks worth. Confidence begets trust. Service brings satisfaction. Cooperation proves the quality of leadership.”

“I do not believe in excuses. I believe in hard work as the prime solvent of life's problems.”

“The five separate fingers are five independent units. Close them and the fist multiplies strength. This is organization.”

“Success will always be measured by the extent to which we serve the buying public.”

“The greatest teacher I know is the job itself.”

“Responsibilities are given to him on whom trust rests. Responsibility is always a sign of trust.”

“I never trust an executive who tends to pass the buck. Nor would I want to deal with him as a customer or a supplier.”